Data Visualisation & Reporting

We take a structured approach to Data Insight & Marketing

In today’s data-driven world, the sheer volume of customer information can be overwhelming.

Ginger Black transform that raw data into clear, actionable insights that drive business success. By simplifying complex data, we empower you to make informed choices that align with your organisational goals.

Aggregation

We aggregate all data sources into one single file view

Combining all of your CRM, trade, website, Google Analytics and Social feeds along with our hygiene, social demographical variables into a single repository

Rationalisation

Ginger Black refines and organises your data into a seamless structure, revealing patterns, trends, and correlations that drive smart, actionable decision

Segmentation

Using hundreds of lifestyle attributes and previous behaviour patterns, Ginger Black optimise your data into audience segments based on their likelihood to behave a certain way. This propensity model forms the backbone of our forecasting tools

Implementation

We work with the client to leverage customer database insights to enhance brand recognition and deliver personalised messaging across digital channels. Using segmented customer data feeds to existing customers, but also for prospecting new customers

Reporting

We deliver a suite of weekly reports that focus on key areas of your business, accompanying the reports, we also deliver a narrative that covers the key observations across each report.

Retention & Acquisition

A detailed report that shows the performance of your active, lapsed and new customers across a number of years, benchmarking vs this year

Weekly Trends Report

Understand the underlying trends in your business with our detailed weekly breakdown of attributed orders and sales by channel vs last year vs budget

Response Analysis

A full breakdown of all campaign response, including orders, sales, AOV, returns, margin, costs and contribution to truly understand the results from your marketing campaigns

GlidePath Report

A strategic benchmarking and forecasting tool that can highlight the progress or gaps in performance and demonstrate ways to stand a better chance of hitting your budgets

Lifetime Value Report

Providing a detailed, longer-term view of channel effectiveness and customer groups, the LTV report can give the business a different perspective on their database and marketing efforts

Seamless Integration with Your Business

We seamlessly integrate our data analytical solutions with your existing business ecosystem, ensuring a smooth transition and optimal utilization of customer data for marketing purposes.

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