Case studies
We know data makes the difference in business
Our clients do too..
'We have had the privilege of working with Ginger Black, whose expertise in data analytics has been a game changer for our business. As an established company looking to transition into the D2C space, we faced numerous challenges. However, with Ginger Black's support, we not only navigated this transition seamlessly but also experienced substantial growth in customer retention and acquisition.
​
Through their deep analysis and actioning of data insights, Ginger Black identified key opportunities that helped us optimise our existing customer relationships.
​
Their strategic approach led to a significant improvement in customer retention, allowing us to deepen our engagement with existing clients while simultaneously driving new business.
Furthermore, their expertise extended to our other partners across digital channels, where they effectively leveraged data to drive growth in both customer acquisition and channel performance.
​
Their insights helped fuel successful campaigns across multiple platforms, including TV and Digital channels, supporting a holistic, data-driven marketing strategy that aligned with our growth goals.
​
We were particularly impressed with their ability to integrate data insights across a wide range of marketing channels, providing us with a clear roadmap for sustained growth.
The results speak for themselves, and we look forward to continuing our partnership with Ginger Black to drive even more success in the future'
'Partnering with Ginger Black has made a real difference to our business. Their data analytics expertise has not only helped us drive efficiencies and save costs but also empowered us to make smarter, data-driven decisions that fuel our growth.
The team’s proficiency in propensity modelling and their strategic consultancy has allowed us to optimise marketing efforts and explore new opportunities with confidence.
They help us challenge the status quo with a ‘BS, prove it’ mantra that really keeps us on our toes, ensuring we stay focused and on track, ensuring we are making rationalised and justified decisions driven by the data.
​
Their actionable insights are invaluable, and their proactive approach ensures we’re always moving forward. Ginger Black has and continues to be a key partner in our growth and ongoing success'
