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The Big Data Blog


What Marketing Leaders Misunderstand About Data: Turning Noise Into Insight
Discover the three biggest mistakes marketing leaders make with data, and how to turn disconnected dashboards or reports into actionable insights that drive ROI
Nov 113 min read
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Beyond the Inbox: How to Build a Multi-Channel Marketing Measurement Framework
In today’s marketing world, campaigns no longer live in silos, they span email, social, direct mail, search, display, offline channels and more!
Ginger Black Analytics specialises in turning first-party data into actionable insights
Nov 44 min read
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5 Easy Steps to Direct Mail Success
Direct mail is far from dead
Below are five core steps to increase your odds of success, with pointers drawn from how data-driven agencies like Ginger Black approach campaign execution
Oct 106 min read
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Why Data Cleansing is the Foundation of Reliable Marketing
Personalisation and targeting are key to customer engagement, the quality of your customer data can make or break your campaigns
Inaccurate or outdated information doesn’t just waste money, it damages trust, weakens brand reputation, and limits growth
Sep 303 min read
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The Ultimate Guide to Data-Driven Marketing
Learn how data-driven marketing transforms campaigns.
From analytics to execution, discover how GingerBlack helps brands grow with data
Sep 232 min read
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