The Big Data Blog

Discover the three biggest mistakes marketing leaders make with data, and how to turn disconnected dashboards or reports into actionable insights that drive ROI

In today’s marketing world, campaigns no longer live in silos, they span email, social, direct mail, search, display, offline channels and more! Ginger Black Analytics specialises in turning first-party data into actionable insights

Direct mail is far from dead Below are five core steps to increase your odds of success, with pointers drawn from how data-driven agencies like Ginger Black approach campaign execution

Personalisation and targeting are key to customer engagement, the quality of your customer data can make or break your campaigns Inaccurate or outdated information doesn’t just waste money, it damages trust, weakens brand reputation, and limits growth

Learn how data-driven marketing transforms campaigns. From analytics to execution, discover how GingerBlack helps brands grow with data