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Data Driven Campaigns

At Ginger Black, our passion is data. It drives everything.

Not least your marketing campaigns

We utilise your customer data as well as a host of external sources to ensure that your marketing campaigns drive cost efficient response and growth

Retention Campaigns - Customer profiling & mailing selections

Direct Mail campaigns are expensive so efficiency is paramount
We work to understand which customers to contact & when – whilst ensuring each campaign is optimised
Working with our huge network of providers for print and fulfilment, Ginger Black can drive efficiency to reduce marketing spend & increase overall profitability of each campaign

Data feeds to turbo charge your digital marketing

Ginger Black can feed segmented/profiled customer data into digital platforms to:

Advertise succinct and relevant messages/offers/products
Run multiple campaigns at one time
Test paper contacts vs social vs email and variations of
Potentially improve the results of digital campaigns

Prospecting

Ginger Black specialise in understanding, not only how growth of customers affects the overall health and future of your company, but how to access these customers:

Cold Data Lists
Partially Addressed Mail
Door Drops
Media Planning for Inserts, OOH, OTP, Digital and TV
Geographical mapping to understand hotspot opportunities
lookalike segment data feeds for each of the existing customer segments

Print, postage & fulfilment

We offer a seamless end to end project management of your mailing and media campaigns
Our full service from selection via insight to campaign execution and then full response analysis includes a full range of print, postage and fulfilment options at market beating prices to ensure your campaigns are as efficient as possible

Optimise your marketing with Ginger Black

Ginger Black offer cost efficient marketing services backed up by our data interrogation, to ensure that your campaigns are optimised

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